Thursday, September 18, 2014

My Typeface

You are a prominent graphic designer, practicing at an influential design firm overseas.

Recently you were approached by a client who has asked YOU to design three prototype-typefaces. One digitally, one hand written, and one sculptural. (Only 3 sequential letters and 3 numbers need to be provided for each prototype)

In a response letter to your client, describe your plan of execution (materials, process, theme) for each typeface you will design.

Please respond in a post to your own blog.

Kk Ll Mm
1 2 3

Hello Mr. Client,

I'm excited to work with you on this project. I have some ideas in mind, and I'd like to share them with you.

For our digital font, I've been thinking about paperclips. Yes, that sounds odd, but when you see what I mean, you'll understand. This font will involve lots of straight lines and radial curves, and symmetry between letters. I think this font will work well for titles and advertising, but might be a little difficult to read as a text font. 

For our handwritten font, I'm bringing out the inner student in myself. My own handwriting, especially for essays and poems, has a very scripted and organic feel, and I think that might translate well into our collaboration.

For our sculptural font, I'd like to do something very natural and earthy, possibly using sticks or dirt. I think the potential hidden in making letters out of three dimensional shapes is unique and something we can very easily exploit.

Yours truly,

Graphic Designer

@GD100

@GraffikD%er

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